卷不动啦！不妨来看看室内设计新出路
行业观察
虽然房地产低迷可能减少新房设计需求，但旧改、消费升级、技术应用和新兴市场可能提供新机会。失业风险存在，尤其是对缺乏竞争力的设计师，但整体行业不会大规模失业，而是结构转型。设计师需要提升技能，适应新技术和市场需求，比如学习可持续设计、智能家居整合等，同时拓展服务领域，比如商业空间或养老设计，这可能更稳定。
The cooling of the real estate industry (such as the decline in new home transactions) may reduce the demand for traditional home decoration, and designers who are particularly dependent on the new home market may face a reduction in projects. However, there may also be some new opportunities hidden in the crisis. The following are the transformation directions for designers to cope with the changes in the industry.
（1）旧房改造（城市更新）
旧改浪潮下，设计师的角色正从“美学创作者”转向“生活解决方案提供者”。唯有紧跟政策、洞察需求，才能在这片蓝海中抢占先机。
In recent years, with the full-scale implementation of the national policy on old house renovation, the demand for the refurbishment of existing homes has soared, and the interior design industry is experiencing a new round of growth. The policy encourages the renovation of old residential areas, and homeowners are more concerned about the functionality of the space (such as aging-friendly and storage optimization) rather than just aesthetics. Designers need to enhance their spatial planning capabilities.
Under the wave of urban renewal, the role of designers is shifting from “aesthetic creators” to “providers of life solutions”. Only by closely following policies and understanding demands can they seize the initiative in this blue ocean.
Under the background of the continuous deepening of the rural revitalization strategy, interior designers have ushered in an important opportunity from the urban stock market to the rural incremental market. Designers can start from the aspects of modern translation of intangible cultural heritage elements, innovative application of local materials, and restoration of behavioral scenes.
Under the wave of consumption upgrading and life concept transformation, the pursuit of living space for young people in 2025 has shifted from simple “beauty” to the three-dimensional quality standard of “sensory experience + spiritual resonance + sustainable value”. Designers need to reconstruct design strategies from the following three dimensions in order to truly impress this new generation of “picky but willing to pay for quality” owners.
The development of AI and VR may change the design process. AI can automatically generate design solutions, lowering the threshold for basic design, which may lead to less demand for junior designers. But high-end creative work still requires human designers, so technology can disrupt the industry, eliminate some people, and create new opportunities.
First-tier cities have saturated markets and fierce competition, while third-tier cities and rural areas may have room for growth with urbanization, and designers can consider sinking markets.
虽然房地产低迷可能减少新房设计需求，但旧改、消费升级、技术应用和新兴市场可能提供新机会。失业风险存在，尤其是对缺乏竞争力的设计师，但整体行业可能不会大规模失业，而是结构转型。设计师需要提升技能，适应新技术和市场需求，比如学习可持续设计、智能家居整合等，同时拓展服务领域，比如商业空间或养老设计，这可能更稳定。
总体而言，行业将经历从“量”到“质”的转型，适应能力强的设计师不仅不会失业，反而可能获得更大发展空间，而被动等待市场需求回暖的从业者可能面临淘汰风险。
Although the real estate downturn may reduce the demand for new home design, old renovation, consumption upgrading, technology adoption and emerging markets may provide new opportunities. There is a risk of job losses, especially for uncompetitive designers, but the industry as a whole may not experience mass job losses, but a structural transformation. Designers need to upgrade their skills to adapt to new technologies and market demands, such as learning sustainable design, smart home integration, etc., while expanding into service areas, such as commercial space or elderly care design, which may be more stable.
In general, the industry will experience a transformation from “quantity” to “quality”, and designers with strong adaptability will not only not lose their jobs, but may gain more space for development, while practitioners who passively wait for market demand to pick up may face the risk of elimination.
